OTAAKI GOES PINK FOR A GOOD CAUSE
For Pink October, which is for breast cancer awareness, Otaaki is unveiling its charitable project called 'La Vue en Rose' (Seeing in Pink). At the heart of this charitable project is the launch of a unique pair of glasses in the colors of the cause, with 20% of the profits from sales donated to the Ruban Rose (Pink Ribbon) association.
« ROSE COLOURED GLASSES » BY OTAAKI
Driven by strong human values and motivated by the desire to support the fight against breast cancer, Otaaki is embracing the cause with its charitable project called 'La Vue en Rose.' As part of this project, Otaaki is offering specially designed sunglasses and screen glasses. Normally adorned with a small green circle, to honor the cause the Otaaki logo will also be colored in support of the cause and the shape of a ribbon will be engraved either on the lens for sunglasses or on the frame for screen glasses.
Their frames and lenses are made from Tritan Renew, an eco-innovative and hypoallergenic material composed of 50% recycled content from polyester waste (e.g., colored plastic bottles). You can protect your eyes from over 40% of harmful blue-light or from the sun, while supporting an important cause and protecting the planet. What could be better than that ?
20% of the profits donated to Ruban Rose
Produced in limited edition, the glasses from this 'capsule collection' are sold for €38 and available throughout this awareness month on www.otaaki.fr. 'La Vue en Rose' will continue until stocks are exhausted, and the profits from its sales will continue to be donated to the Ruban Rose association throughout the year.
Because Otaaki aimed to create an inclusive and accessible participatory project, the opening of a solidarity fund will support online sales, allowing everyone to donate a few euros to the cause without making a purchase. The amount collected through this fund will be entirely donated to the Ruban Rose association to support and fund research and provide support to those affected by the disease.
Founded in France in 1994 by Estée Lauder Companies France and the magazine Marie Claire, this association has a dual mission: raising public awareness through an annual information campaign – the famous "Pink October" month – and raising funds throughout the year to support research through the Ruban Rose Awards, which reward targeted project works. For more information: www.cancerdusein.org